According to Pew Research Center’s Internet & American Life Project Post-Election Survey in 2012, a vast majority of social network users are young adults and teenagers. 67% American women aged 18-29 are interested in any social network websites. The percentage of Twitter users are doubled since November 2010, record 16% users globally, followed by 15% users on Instagram, Pinterest and LinkedIn. Facebook has been the largest social network site with 67% all internet users utilize this tool to connect with other people.
Facebook is a luxury site at the current moment. Like Kenyan Interviewee, when asked why she wants to use Facebook, replied “You see, when you don’t have technology it’s like you are in your own world and people are in their other world… It’s like traveling. When you travel you need to learn a lot, if you cannot travel it’s also another way of learning a lot.”
Nowadays, social network is a sufficient tool to connect us to the world. Regarding Facebook, Mark Zuckerberg has created needs and desires to use Facebook social platform. People regularly use Facebook to reconnect with friends, update their status, and send private messages. And the reason for it so popular is that, like the words from one interviewee in Kenya
“And you can use it blog, you can also tell some…something about yourself or what you are doing, then many people access it, yeah. And the chain of friendship so the information goes to many people, because your friend is a friend to some other people.”
A report showed that:
Different fields used in online profiles and percentage of users filling them .
1. 93.8% of users disclose their sex.
2. 83.3% of users disclose their hometown.
3. 87.1% of users disclose their high school.
4. 45.1% of users disclose their home address.
5. 59.8% of users filled out the About Me field.
6. 67.8% of users disclose their Instant Messaging address.
7. 83.8% of users disclose their birthday.
8. 92.3% of users disclose their email address.
9. 78.5% of users disclose their relationship status.
According to a report published by PEW Internet & American life project :
1. 55% of online teens have online profiles, 45% of the online teens don’t have profiles online
2. 82% of profile creators have included their first name in their profiles
3. 66% have included photos of their friends
4. 61% have included the name of their city or town.
5. 49% have included the name of their school.
6. 40% have included their instant message screen name.
7. 40% have streamed audio to their profile.
8. 39% have linked to their blog.
9. 29% have included their email address.
10. 29% have included their last names.
11. 29% have included videos.
Social networking sites share the basic purpose of online interaction and communication, but the specific goals and usage patterns change across different services. The most common scenario is based on the use of the participants profile and the presentation of the users network of friends. This approach can stretch towards different directions. The way people share information on these online social networks is very different and depends on the site under consideration. Social network also conducts the way people share information. Such platform like Facebook focuses on college students. Such network try to connect participants profile to their real life identity. Other social network like Friendster tolerate use of real name; such sites create a thin layer of anonymity between real life and online profile.
Most social networking sites encourage the publication of personal and identifiable personal photos. The type of information revealed or found often revolves around different hobbies and interests, but can go to many other different directions, like information such as current and previous schools and employers; private information such as drinking
and drug habits and sexual and political preferences and orientation, Relationship information, for example who is the girl friend / boy friend, or spouse etc.